Better living

In my experience, many people get a concept stuck in their head/mind and it grows to a size inappropriate to the original idea/fact. I've met countless entrepreneurs and marketers who believe that one national TV ad, or one appearance on Oprah, or one lucky link in Google is the answer to their prayers.



Whether you're running for President, running a non-profit or trying to go public, there is no shortcut. No obvious, easy, predictable solution that will get you the success you want. Instead, I'm pretty sure, you're going to have to do a lot of work and build a measurable, predictable, improvable system that keeps getting better over time. And the miracles (that great link on Yahoo, 'that appearance on Air America") is just a bonus.



Tradition!



There are too many choices in our lives. Too many brands of soft drink, too many kinds of cell phones, too many ways to fly from New York to LA. There are too many social choices as well--when to clap, how to say hello, what sort of message to leave on your cell phone.



As a result, more often than not, we resort to tradition. We do what we've always done because it's safer and easier. You should care about this. If you're trying to build something big and important. Because big and important things often come from changing the tradition. And if you can invent a new tradition, a new tradition around your innovation, that's when you win big time. Changez pour le meilleur!!